Research Papers · Africa

IFC Study: Connecting Africa's Entrepreneurs

What African startups, investors, accelerators and incubators value, and where the capital comes from.

IFC, shared by RG Partners · 2025 · 5 pages

Two colleagues reviewing work together at a laptop in an office
Thousands
Startups across Africa in the data
2010–2022
Years of deals analysed for capital flows
5
African subregions compared

Background

Stronger connections between entrepreneurs and investors

Connecting Africa's Entrepreneurs is a comprehensive study aimed at establishing stronger connections between African entrepreneurs and investors, accelerators and incubators.

It addresses the challenges both sides face. Investors, accelerators and incubators often struggle to build a strong pipeline of high-growth entrepreneurs, while entrepreneurs find it hard to secure the capital and support needed to scale. Participants include thousands of startups from sectors and regions across Africa, alongside investors, accelerators and incubators worldwide.

Key challenges

Access to financing is the biggest barrier for startups

The biggest challenge startups face when trying to grow is access to financing. For investors and accelerators, the main barriers to finding high-quality startups are limited information, resource constraints and a shortage of high-quality startups.

Results · Eastern Africa

Deal terms matter more than investor characteristics

The study ranks the investment characteristics that most increase startup interest. For startups in Eastern Africa, the pattern is consistent across investors and accelerators.

  1. 01

    Investors and deals

    Entrepreneurs prioritise deal terms over investor characteristics. There is a strong preference for equity investment while keeping ownership and control of the company, and entrepreneurs value investors with expertise in their region.

  2. 02

    Accelerators, incubators and programmes

    Entrepreneurs prioritise the financial benefits of accelerator programmes. There is a strong preference for programmes that offer grants, especially those that let them keep full ownership and control, and international accelerators are particularly attractive.

Results · Finance and fintech

Local investors and smaller programmes stand out

  1. 01

    Investors and deals

    Finance and fintech startups again prefer equity investment that keeps ownership and control with the founders. They also prefer to have local investors as limited partners.

  2. 02

    Accelerators, incubators and programmes

    They prefer programmes that let them retain ownership and control, especially those that also provide grants. Smaller programmes are particularly attractive, and entrepreneurs value networking opportunities and mentorship.

Capital flows to Africa

Most startups depend on foreign financing

Eastern, Central and Western Africa are particularly reliant on investment from Europe and North America.

  • Northern Africa primarily receives funding from development finance institutions.
  • Southern Africa attracts the majority of its capital from within the region.

Investment partners

Support goes beyond the cheque

  1. 01

    Investors

    Equity is the most favoured type of financing. Revenue-generating startups attract most investment, but many investors are open to backing pre-revenue ventures. Most investors say their role goes beyond providing capital, and emphasise helping startups scale their operations and grow strategically.

  2. 02

    Accelerators and incubators

    These typically provide a comprehensive package of training, mentorship and networking. Most programmes focus on pre-revenue startups, and concentrate their support on scaling operations, fundraising and marketing.

Data and methodology

How the results were produced

The investment-characteristic results come from data collected from thousands of startups across Africa. Founders rated synthetic profiles of investors, accelerators and incubators, and the ratings were aggregated to show how much each characteristic raises or lowers interest on a scale of 1 to 7.

The capital-flow analysis draws on PitchBook and other sources to identify investment from angels, venture capital and growth-equity private equity investors into African startups. Only deals between 2010 and 2022 are included, and subregions follow the United Nations geoscheme for Africa.

How RG Partners can support you

Investment-ready, with the right partners

RG Partners supports startups and investors through investment readiness and ecosystem programmes. If this study raises questions for your business or your investment approach, our team is available to talk.

DisclaimerThis is an IFC study, shared here for general information only. It does not constitute legal, securities or investment advice. The findings, interpretations and conclusions in the study do not necessarily reflect the views of IFC or the World Bank Group, and neither guarantees the accuracy, reliability or completeness of its content. Refer to the full PDF for IFC's complete disclaimer.

Keep reading

More reports

  • Two colleagues shaking hands at a desk, with the RG Partners and Kigali Financial Journal logos on a screen behind them

    Reports & PublicationsApril 2026

    Rwanda Banking Sector: FY 2025

    Balance sheet, profit and loss, prudential ratios and market structure for nine commercial banks, with five themes and what to watch in FY 2026.

    RG Partners in partnership with The Kigali Financial JournalRead the report
The Kigali Convention Centre at dusk

10 /Contact Us

Become a partner in Africa’s financial future

Take the first step toward confident decisions, focused strategy, and sustainable growth today.

RG Partners

RG Partners is a Rwanda-grounded financial advisory firm delivering audit, tax, investment, and consulting solutions across East Africa.

Quick Links

Our Services

Contact Info

Book Your Service
© 2026 RG Partners. All Rights Reserved.Privacy PolicyTerms & Conditions